Bernie Show: Cards TV, buy or boycott?

October 28, 2024 00:30:23
Bernie Show: Cards TV, buy or boycott?
The Bernie Miklasz Show
Bernie Show: Cards TV, buy or boycott?

Oct 28 2024 | 00:30:23

/

Show Notes

STLtoday reports the Cardinals are just about set to offer a direct-to-consumer streaming service to the team's fan base. If this is officially green-lighted by MLB -- as expected -- the Cardinals can supplement their arrangement with traditional TV carriers. And the best part is, the historical local-TV blackout rules will go away. Fans will be able to purchase the direct screening without fear of blackout restrictions. It won't matter where they live; the fans will have a new way to access games.

That said, this isn't an optimal time for selling a direct to consumer package. The Cardinals have missed the playoffs five times in the last eight full seasons. They had a dreadful 71-91 season in 2023, and failed to make the postseason for a second year in a row in 2024. The Cardinals are also entering a rebuilding phase that could be moderate or severe, depending on how many veteran salaries are offloaded during the offseason.

Will unhappy or otherwise angry fans want to buy the Cardinals streaming service? Will they take a wait and see approach? Can the Cardinals win them over and count on their business when the team is likely headed for two or three below-average seasons -- or worse? The best marketing is winning. And it might be a while before the Cardinals are ready to win -- and win big -- again. Good luck with the sales pitch.

Other Episodes

Episode

October 15, 2024 00:34:48
Episode Cover

Bernie Show: Sonny Gray. Stay or Go?

This is the latest in my series that takes a look at players the St. Louis Cardinals could be willing to trade this offseason...

Listen

Episode 10

August 19, 2024 00:15:12
Episode Cover

Bernie Miklasz Show: Cardinals Failing To Develop All-Star Hitting Talent

We already knew that the Cardinals have struggled to draft and develop premium starting pitching, which explains why they have cobble a rotation together....

Listen

Episode 7

August 14, 2024 00:13:42
Episode Cover

Bernie Show: Fire Manager?

Fire manager Oli Marmol? Let's understand something: sacking the manager isn't going to solve the Cardinals' problems. Their issues and flaws go much deeper...

Listen